Read e-book online A Socio-Economic Analysis of Attendance Behaviour in PDF

By Maren Mueller

Doctoral Thesis / Dissertation from the 12 months 2012 within the topic game - activity Economics, activity administration, grade: cum laude, game Academy Cologne (Institut für Sportökonomie und Sportmanagement), language: English, summary: The learn examines the query why a few individuals utilitze their health membership club basically little. This behaviour looks atypical below microeconomic concept assuming people to maximise earnings. An predicted 30% of health membership contributors in Germany make the most of their club infrequently yet nonetheless don't intend to cancel regardless of ongoing per month charges. with a purpose to resolution the query of the thesis, software services are hired embedding not just conventional monetary components reminiscent of time and money but additionally variables from social sciences, quite from motivation idea and recreation technological know-how. extra, fresh findings from flat cost results are elaborated no matter if to influence non-attendance behaviour.

The paintings provides to a tender box in economics, specifically to behavioural economics. monetary reports up to now predominantly tested on intake behaviour and the volume thereof yet now not on attainable software of non-consumption behaviour.

The exam isn't just attention-grabbing from a theoretical point of view, it additionally offers useful implications and suggestions to health membership managers and health membership shoppers. Having perception into determinants of non-consumption behaviour may also help health membership managers to spot buyers who attend every now and then yet pay ordinary charges. during this, health membership managers can enforce winning acquisition and courting administration innovations. nonetheless, health membership shoppers can derive conclusions from the research in an effort to observe their behaviour and to very likely behave extra cost-efficiently within the future.

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Read Online or Download A Socio-Economic Analysis of Attendance Behaviour in Commercial Fitness Clubs: Why Some Members Utilize Their Membership Only Little PDF

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A Socio-Economic Analysis of Attendance Behaviour in Commercial Fitness Clubs: Why Some Members Utilize Their Membership Only Little by Maren Mueller

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