By Axel Bammer
Ein zweiter Aspekt dieser Arbeit beschäftigt sich mit Schlüsselpersonen und Schlüsselereignissen des Phänomens der Vermarktung der Olympischen Spiele. Ziel ist es, heraus zu arbeiten, in welchem Ausmaß Personen wie Horst Dassler, Karl Schranz oder Juan Antonio Samaranch zur Entwicklung der Kommerzialisierung beigetragen haben. Auch wichtige Erei
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Aspekte von Kommerzialisierung und Vermarktung der Olympischen Spiele in historischen Perspektiven (German Edition) by Axel Bammer